Chocolate Addict is a chocolatier located in Toronto’s Kensington Market. Known for their unique truffle flavours, this shop is very memorable. Their current logo and atmosphere, currently fits with the Kensington Market. However, when compared to the design of its competition it feels cheesy and of a lower quality. This rebrand was done in order to enhance the brand, and promote it as a high quality chocolatier.
The logo is designed using a script and an italic Helvetica. The ‘C’ and ‘A’ were done in script to flow with the lines used on the new packaging and to allow for promotional items to be monogrammed with a recognizable symbol. The browns were chosen for their richness and easy association with chocolate.
The banner is designed to appear instore and promote the new atmosphere. The slogan, “welcome to the new addiction” promotes the brand and the store’s new atmosphere.
The post card is meant as a promotional device that can be used as a direct mail piece to either loyal customers, or a new target audience.
The packaging is a rich brown, tying it to the store’s new appearance and atmosphere. It uses swirls to promote an elegance and simulate fresh chocolate being poured.
Designed using Adobe Illustrator and InDesign.
The logo is designed using a script and an italic Helvetica. The ‘C’ and ‘A’ were done in script to flow with the lines used on the new packaging and to allow for promotional items to be monogrammed with a recognizable symbol. The browns were chosen for their richness and easy association with chocolate.
The banner is designed to appear instore and promote the new atmosphere. The slogan, “welcome to the new addiction” promotes the brand and the store’s new atmosphere.
The post card is meant as a promotional device that can be used as a direct mail piece to either loyal customers, or a new target audience.
The packaging is a rich brown, tying it to the store’s new appearance and atmosphere. It uses swirls to promote an elegance and simulate fresh chocolate being poured.
Designed using Adobe Illustrator and InDesign.
