Fur Trade - Event Promotion

Poster and Banner designed to promote The Canadian Museum of Civilization’s exhibition on the fur trade, “The Canadian Fur Trade • Profit & Ambition, 1779-1821”
    The poster was designed to promote the exhibit and inform the viewer of the location, dates, and admission prices. The illustration of a beaver was chosen because of its iconic place in Canadian history and its easy association to Canada’s fur trade.

    The banner was designed to be hung from the curving exterior walls of the museum. As a result of theses curves a scene depicting a canoe of fur traders was used to simulate a flowing river. This piece did not require location or pricing information because viewers would already be at the museum, and is meant to promote the exhibit to people already planning to visit the museum.

    Both the poster and the banner contain similar elements. Colours chosen for both were selected for their aged and weathered appearance. The background in both also features a map of Canada, used as texture. The logo was designed to promote the french heritage of the fur traders featured in the exhibit. The type for the logo was modified in order to create the illusion of being written with a quill pen. The typefaces used for other information were chosen for their legibility.
    All components designed and assembled within Adobe Illustrator.

Chocolate Addiction - Rebranding

Chocolate Addict is a chocolatier located in Toronto’s Kensington Market. Known for their unique truffle flavours, this shop is very memorable. Their current logo and atmosphere, currently fits with the Kensington Market. However, when compared to the design of its competition it feels cheesy and of a lower quality. This rebrand was done in order to enhance the brand, and promote it as a high quality chocolatier.
    The logo is designed using a script and an italic Helvetica. The ‘C’ and ‘A’ were done in script to flow with the lines used on the new packaging and to allow for promotional items to be monogrammed with a recognizable symbol. The browns were chosen for their richness and easy association with chocolate.
    The banner is designed to appear instore and promote the new atmosphere. The slogan, “welcome to the new addiction” promotes the brand and the store’s new atmosphere.
    The post card is meant as a promotional device that can be used as a direct mail piece to either loyal customers, or a new target audience.
    The packaging is a rich brown, tying it to the store’s new appearance and atmosphere. It uses swirls to promote an elegance and simulate fresh chocolate being poured.
    Designed using Adobe Illustrator and InDesign.