Sunday, April 11, 2010

Designer's Alphabet Book

This project’s goal was to create an alphabet book based on design terms. The cover’s illustration was designed as children’s blocks featuring symbols familiar to graphic designers. I chose Helvetica because of it’s clean lines and wide use in the design world.
    Each Opening spread is designed to display the letter and one word starting with that letter. I chose design words that had a second meaning and illustrated the second meaning. i.e. a James Bond figure shown with the word alias.
    Subsequent spreads would show design words with their definitions, while the word that appeared on the opening spread would have the non-design definition.
    The colours chosen for the book are bright and have a high level of contrast in order to make the book attractive to a younger audience. However, the copy is meant for an older audience, making this a piece that would spark someone’s interest if it was sitting out on a coffee table.